MANY YEARS AGO, THERE WAS A YOUNG FASHION ENTHUSIAST NAMED JECY. JECY HAD A DEEP PASSION FOR FASHION. SHE BELIEVED THAT CLOTHING WAS NOT JUST A MEANS TO COVER THE BODY BUT AN ART FORM FOR EXPRESSING ONESELF, STORIES, AND INDIVIDUALITY. SHE CONSTANTLY SOUGHT OUT UNIQUE AND UNCONVENTIONAL FASHION STYLES, MAKING HER A SOURCE OF FASHION INSPIRATION FOR HER FRIENDS.

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HOWEVER, JECY WAS ALWAYS ASKED THE SAME QUESTION: "WHY ARE YOU SO OBSESSED WITH FASHION?" HER ANSWER WAS SIMPLE AND SINCERE: "BECAUSE I MUST BE ADDICTED TO FASHION." THIS PHRASE BECAME HER GENUINE BELIEF IN FASHION AND EVENTUALLY BECAME THE NAME OF HER FUTURE BRAND: "I MUST BE ADDICTED."

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THE CORE PHILOSOPHY OF "I MUST BE ADDICTED" IS TO ALLOW EVERYONE TO EXPERIENCE JECY'S PASSION FOR FASHION. THE BRAND BELIEVES THAT EVERYONE HAS THEIR UNIQUE STYLE AND STORY, AND FASHION IS THE MEDIUM TO EXPRESS THOSE STYLES AND STORIES. THE CLOTHING FROM "I MUST BE ADDICTED" IS NOT MERELY A COMBINATION OF FABRIC AND LINES; IT REPRESENTS YOUR CONFIDENCE, YOUR DETERMINATION, YOUR LOVE, AND YOUR DREAMS.